The Story Behind Poshima
Born in Multan, Pakistan, Poshima is more than a perfume brand — it’s a tribute to our late father, a dream of three brothers, and a promise to craft fragrances that stay remembered.
Our Story
A Dream That Never Faded
We are three brothers from Multan, Punjab — Pakistan.
Since our childhood, we dreamed of building something of our own — something beautiful, meaningful, and lasting. Our late father, Syed Safdar Hussain Shah, always taught us that success isn’t about money — it’s about creating value and memories that live on.
After his passing, we promised ourselves one thing:
“We’ll build something in his name — something that carries his scent, his grace, and his legacy.”
That promise became Poshima. A name that stands for emotion, craftsmanship, and the timeless beauty of fragrance.
How It Began
The Brothers Behind Poshima
Our love for perfumes wasn’t just about smelling good — it was about feeling something real.
We wanted to craft perfumes that make people feel confident, nostalgic, and proud — scents that tell a story every time they’re worn Starting from a small workspace in Multan, we sourced the finest imported oils, studied global perfumes, and tested every formula against Pakistan’s weather.
After hundreds of trials and sleepless nights, our first signature scent — Safdar — was born. It became more than a perfume; it became a tribute to our father and the foundation of Poshima’s heart.
Ready to Smell Unforgettable?
Each Poshima fragrance is crafted to match your mood, your style, and Pakistan’s climate — giving you confidence that lasts all day. No imported hype — just premium quality, proudly made here.